No Logo

No Logo was a very powerful manifesto in which is roamed through our world, which is a very branded one. This manifesto exposed how our lifestyles and economy are tamed by the "green hungry" corporations and the affect they have on the people. But Im not here to rabble about money hungry officials or our struggling economy. I am here, as an artist, to talk about how the concept of brands can mean so much more than just a tag of a company.

Brands!

The official mark of a company. The grand tag of a business. The final stamp of a foundation and future. These three sentences alone seem heavy because a brand is not just a simple logo. No, a brand is a very complex business inside of a business. The brand can be compared to the heart and the company is the body. And surely the body cannot survive without its heart and a company cannot prosper without a brand. The brand produces the blood and that circulates through the company. It sends energy throughout the corporations system hoping that success is the result at the end of the day. The business feeds of the brand and if the brand is healthy, then there is a greater chance that the company will be healthy in the competitive business arena.

"A brand is not a product. It is the sum total of everything a company does- the good, the bad and even the off strategy- that creates a large context or an identity in the consumer's mind."
-Scott Bedbury (formerly of Nike and Starbucks)

Brands create a world of their own that can't be replicated by any other. The brand can be as simple as a image, slogan, unique taste and anything else that touches the consumers senses and forces them to remember it forever. But what the average person doesn't see is that brands are well thought out, companies create a complicated blueprint for them, even the design of a brand is rigorous. The brand, besides the consumers and actual employees, is the most important and essential factor in a company. A brand is so strong that it can create personal relationships with its consumers. No, brands are not people but most people can relate with brands like they are living individuals. If a company has a great reputation in its marketing and products, like the company Nike, then most likely there will be many fans and supporters that will trust the brand. When consumers are happy about the service and great contribution of a company, then those consumers will grow a relationship witht that company and its brand. Say for instance Nike begins to make crappy sports gear or their appeal to the young athletes in the world decline, then it will be like a bad break up or divorce because those once satisfied consumers will lose faith in Nike. And Nike will begin to lose money and grow a bad reputation and so on... Companies already realize this and that is the reason why they put in so much money in advertising and logo design and etc. For an example, during Superbowl Day companies spend millions and millions of dollars in a series, if not one, commercials for that one day. Companies also spend alot of money on endorsing celebrities to add shine and appeal to their company's face.

As im writing this im starting to notice myself that design has a greater influence on the world than I thought! A brand itself, when successful, creates prospering companies and companies make the world go round. So when you think about it, it all comes down to design. Without design there would be no successful functioning world. And without design, there would be chaos and no kind of organization. So when you think about design even deeper, you realize that brands run the world. In conclusion, I strongly believe that design can save the world....
because design created the world.